INFOSYS Instructions

Periodic analysis

This module allows access to TV channels’ audience information excluding program and spots data. For example: General ratings of TV channels, Channels audience curves…

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Program analysis

This module provides access to data related to TV programs. In other words, information on what programs were aired on which channel and gather how much audience can be provided by this module.

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Spot analysis

This module contains data on spots. Data of wide range, including what company, what brand have campaigned by which channel, on what time, is provided in this module.

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Planning

This module’s objective is to plan future campaign based on the available information. In other words, you can picture, to maximize your campaign result, which channel and what time to place the spots.

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